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Tuesday, August 6 • 14:00 - 15:15
Helping IT HiPPOs dance to the Product-Focused tune (Salah Elleithy, George Dinwiddie) POPULAR

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IT Organizations often build whatever the Highest Paid Person's Opinion (HiPPO) suggests. This often leads to building systems that don't satisfy the needs of others in the organization. Customer-focused techniques from product-focused organizations can be adapted for IT projects. By better meeting organizations needs, such an approach can be more cost effective and better aligned with the true goals.
Too many IT projects are driven by opinion rather than data. Whether it's the CIO calling the tune or a VP on the business side, they often are starting with a suboptimal solution rather than the problem to be solved. In this session, Salah and George will help you explore product-focused techniques to better meet those needs. You, too, can offer your HiPPOs just the right tune to dance their way to business success!

Learning Outcomes:
  • Use Impact Mapping to target identified business needs
  • Identify key roles/users capable of creating the desired impact
  • Discover needs from the point of view of key roles/users
  • Measure the impact of each delivered slice on the identified business needs and act on that information


avatar for Salah Elleithy

Salah Elleithy

Agile Coach, SparkAgility
I am a Leadership, Co-Active, Agile Coach and Learning Facilitator on a mission to spark courageous curiosity with a twist of play. I help individuals, teams and leaders learn faster and become better one day at a time. I am also passionate about helping individuals, teams and leaders... Read More →
avatar for George Dinwiddie

George Dinwiddie

Grand Poobah and Jack of All Trades, iDIA Computing, LLC
The promoter of the “Three Amigos” name for collaborative exploration of business requirements, George has worked with others to further the practical application of Behavior Driven Development (BDD). He helps organizations refine their business requirements to produce long-term... Read More →

Tuesday August 6, 2019 14:00 - 15:15
Chesapeake 1/2/3

Attendees (102)