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Tuesday, August 6 • 10:45 - 12:00
Agile under pressure: shipping a disruptive medical device in less than two years (Robert Stohr, Jana De Cock)

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Abstract:
Barco Demetra aims to support dermatologists in detecting skin cancer sooner. It is a transformative medical device that helps them to work smarter and faster. At least, it is now. Two years ago, Demetra was still in the conceptual phase. During this fast-paced product development track, including both hardware and software development, we gathered our own learnings on the good, the bad and the ugly."
At the start of the project, there were many unknowns. Along the way, we tackled those unknowns whilst handling what seemed like conflicting priorities. Only via many interactions with dermatologists and deep insights into their workflow, we managed to design an optimal solution. The result is a tailored software app for the hardware device, that collaborates with a web frontend, orchestrating all data in the cloud."
New constraints posed new challenges but also created great opportunities: only through ruthless and decisive product discovery, hard prioritisation, early customer feedback and established development practices did we manage to timely deliver a solution that can potentially save lives. Our constant state of uncomfortable excitement confirmed we were on the right track.
We will tell this story from our product management point of view and demonstrate how we achieved the right circumstances for building customer confidence, the roadmap and the product.

Learning Outcomes:
  • “What’s the verdict, doctor?” Integrating user research and testing in agile product development
  • Creating the right circumstances for continuous product feedback, handling continuous scope changes and conflicting priorities
  • Forming and adapting the release map and product backlog accordingly
  • Different development teams, sites, time zones… Managing all cogs in the wheel.
  • Building stakeholder, delivery and early-adopter confidence: get to a state of uncomfortable excitement
  • Developing an end to end solution for medical devices

Attachments:

Speakers
avatar for Robert Stohr

Robert Stohr

Tribe Lead, ITP Agency NV
I've always been passionate about IT and process. Working on challenging projects and finding ways to further improve team performance and delivery quality that lead to better products and happy users are what keep me motivated every day.Complex puzzles are a second area of interest... Read More →
JD

Jana De Cock

Product Manager, Barco NV


Tuesday August 6, 2019 10:45 - 12:00
Chesapeake A/B/C

Attendees (77)