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Thursday, August 8 • 10:45 - 12:00
What is Your Product? Making Large-scale Product Development Work (Andrew Repton, Ellen Gottesdiener)

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The first step for large enterprises transitioning toward a product-aligned and customer-focused operating model is to get shared agreement on this simple yet challenging question: "What is our product?"
Your answer is one of the most important ones you make. It powers all aspects of product development including product management roles, team organization, and product activities. The implications are vast and deep, especially in large enterprise.
Based on ongoing work inside a large global technology infrastructure organization, Andy and Ellen provide techniques for enabling product development leaders and communities to define their product using an “outside-in”, customer-focused perspective—and do so with a product management mindset.
You will find the techniques we share useful, even for products that are mid-size or even smaller, because they help instill product-thinking and shared understanding.

Learning Outcomes:
  • On completion of the workshop, the learner will be able to
  • • Describe key principles—and their rationale—for defining your product
  • • Identify practical techniques to use in a product definition facilitated workshop
  • • Explain the mindsets and points of view that thwart product thinking, and ways to overcome them.
  • • Implement a collaborative process for helping people reflect, repeal, and reveal what their product is


avatar for Andrew Repton

Andrew Repton

JP Morgan
Andy Repton is an Organizational Improvement Coach at JP Morgan Chase where he spends most of his time coaching technology executives to adopt authentic leadership practices and supporting teams on their improvement journeys. Andy has a background in engineering and operating large... Read More →
avatar for Ellen Gottesdiener

Ellen Gottesdiener

Product Coach, EBG Consulting, Inc.
Ellen is a Product Coach and CEO of EBG Consulting focused on helping product and development communities produce valuable outcomes through product agility. Ellen is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery... Read More →

Thursday August 8, 2019 10:45 - 12:00 EDT
Chesapeake 1/2/3