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Tuesday, August 6 • 14:00 - 15:15
What “Good” Looks Like: The 4-Quadrants of Product Ownership (Bob Galen) POPULAR

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The product owner role was introduced in Scrum in 1993. So, the role has been around for ~25 years. Yet, still we struggle with the nature of it. Is it simple or complex? Is it inward or outwardly facing? It is about backlogs and stories or something more? And is ‘ownership’ the whole point?
In this talk, Bob Galen will be sharing his 4-Quadrants model for what effective (good) product ownership looks like in the real-world. It will start with balance, because the role is so broad and deep in its nuance. The essence of the 4-quadrants says that there are product, project, analyst, and leadership parts to the role. We’ll explore each in turn and talk about cross-connecting each area. We’ll also explore the partnerships that are key to success.
And finally, we’ll even explore product ownership at-scale, which is its own can of worms. So, we’ll help with that too. You’ll leave this session certainly understanding what Product Owner Excellence looks like and how crucial it is for team success.

Learning Outcomes:
  • Introduce the 4-Quadrants of Agile Product Ownership as a framework for skills, responsibilities, and expectation management.
  • Deep dive into each of the quadrants and explore that aspect of the role; wrapping up with quadrant interactions.
  • Finally, explore Product Ownership at-Scale and the challenges associated with it.


avatar for Bob Galen

Bob Galen

Principal Agile Coach, Agile Moose
Bob Galen is an Agile Practitioner, Trainer & Coach based in Cary, NC. In this role he helps guide companies and teams in their pragmatic adoption and organizational shift towards agile methods of working. Bob has been doing that since the late 1990s, so he’s deeply experienced... Read More →

Tuesday August 6, 2019 14:00 - 15:15 EDT
Maryland Ballroom D