Abstract: Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on an enterprise, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity?
This talk defines policies that can be leveraged throughout the enterprise for digital success—whether that is a website redesign, technology re-platform or implementation of mobile applications and social software. In a universe where digital transformational efforts are prolonged, this workshop will familiarize attendees with the agile approach to defining digital policy and simultaneously driving change adoption throughout the organization for fast impact and change.
Participants will participate in hands-on exercises and step away from the session with a clear methodology to take back to the office. Tips and case studies of successful projects (and failures!) will also be shared.
Learning Outcomes: - 1. Understand how digital is disrupting enterprise work habits and customer experience delivery
- 2. Articulate the value of digital policies in creating freedom within a framework to balance digital risk and opportunity, as well as unleash team creativity
- 3. Learn the agile methodology for defining digital policy in 5 days with participation from across the enterprise (marketing, communications, legal, IT, human resources, procurement, finance, etc.)
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