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Wednesday, August 7 • 15:45 - 17:00
Introducing the Product Roadmap Wall: Build alignment & buy-in for your products (Chris Shinkle) POPULAR

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Most organizations still rely on some form of a roadmap. The traditional roadmap, however, fails to meet the needs of modern product delivery teams. A good roadmap should allow for agile practices such as daily standups and planning. They should create high visibility and transparency, operate with low overhead, and provide the right information to the right people at the right time.
In this talk, Chris will share how he’s implemented a Roadmap Wall. He’ll show how to incorporate the roadmap components into a highly visible and actionable format. The roadmap wall has multiple benefits and will:
  • give leadership and executives visibility into how their decisions influence features, story backlogs, and priorities
  • leverage delivery teams to understand technical feasibility tradeoffs
  • provide options for satisfying competing customer needs
  • demonstrate a clear picture of how business objectives link to customer needs
To realize these benefits, Chris will leverage a variety of familiar tools. He will show you how to use a kanban system to manage business objectives and OKRs, utilize priority queues, and incorporate WIP limits. You’ll learn how using an opportunity canvas and opportunity solution tree clarifies the customer’s need. He’ll show you new ways to use story maps when detailing features, improving communication and planning.
In the end, you’ll walk away with a new method for visualizing your product roadmap, giving your team better decision-making abilities.

Learning Outcomes:
  • Learn how to build a simple kanban system for managing business objectives and OKRs
  • Use an Opportunity Canvas to build alignment and identify risks
  • Create an Opportunity Solution Tree and learn how to map objectives to customer needs to product features
  • Utilize an Opportunity Solution Tree for creating product options and making tradeoffs
  • Use feature level Story Maps to meet schedule and budget concerns as well as improve collaboration between delivery teams and the business


avatar for Chris Shinkle

Chris Shinkle

Director of Innovation, SEP
Chris is a practitioner and maker. He is a thought leader and continually initiates new ideas and continuous improvement at SEP. His experience comes from building products with many large clients in a variety of industries: aerospace, medical, healthcare, finance, etc. He introduced... Read More →

Wednesday August 7, 2019 15:45 - 17:00 EDT
Maryland Ballroom A