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Tuesday, August 6 • 09:00 - 10:15
Product Innovation (Melissa Perri, Marissa Fong) popular

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Product Innovation - the competitive edge that every company wants but how do you get it? And, what is it, exactly? Creating innovative products means finding a gap in the market that can be readily filled with a new or expanded product in you company. To do that well, you have to not only be very aware of your market and customers, but set up as an organization to discover and pursue these ideas.
In this session we will cover how Agile teams are ripe with opportunity to create innovative products, with plenty of examples of how other companies have succeeded in this area. We'll go over why the role of the Product Owner/ Product Manager is critical for fostering it, and the tools of the trade needed to discover those winning market gaps. Finally, we'll discuss how organizations can optimize themselves to pursue these ideas and deliver extreme customer value.

Learning Outcomes:
  • What product innovation is and why it is critical for businesses
  • How agile teams can become more innovative
  • How experimentation and risk taking lead to great ideas
  • The critical role of the Product Manager and product organizations for creating great products
  • Where the pitfalls in innovation at companies stem from and how to address them

avatar for Melissa Perri

Melissa Perri

CEO, Product Management Leader, Executive Product Coach, Author, and Speaker, Produx Labs
Melissa Perri is the CEO of Produx Labs, a Product Management consultancy, and the author of “Escaping the Build Trap”. She believes the key to creating great products is growing great product leaders.Committed to that mission, she created the online school Product Institute... Read More →

Tuesday August 6, 2019 09:00 - 10:15 EDT
National Harbor 2/3