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Monday, August 5
 

14:00

Don't write those User Stories! (Ardita Karaj)

Abstract:
As a sales system, I need a database, so that I can store the data.
This is an example of a real story from the backlog of a team I know. Don't you think we have forced the User Story template too far? Product Owners and Managers have moved from writing big business requirement documents (BRD) to writing each of those sentences in the user story format without connecting with the real customer. Unfortunately, some trainers and coaches reinforce this behavior even more and we see teams that have been "doing agile for 4 years" and write stories without a real user and a real need.
Product people, You're liberated!
You don't have to write those user stories! You don't have to continue to fit everything you want to share with your team into this format. Agile teaches us to continuously improve and to put our interactions over tools. Agile has moved to markets and businesses that never thought would benefit from agility. The way we bring, present and work on customer's needs can't always fit in the classic format.

Product Managers/Owners, Business Analysts, UX or any agile team member can benefit from what we will discuss. On this workshop, we will look into alternative ways to connect with our teams, bring the real problems we need to solve and communicate in ways that are meaningful. User Story is not the only format for us to have meaningful conversation!

Learning Outcomes:
  • - Alternatives for Product Managers/Business Analysts to communicate work required with a purpose
  • - Make conversations with development team meaningful and value driven
  • - Supporting the growth mindset to always find better ways to communicate with teams by bringing value to your conversations

Attachments:

Speakers

Monday August 5, 2019 14:00 - 15:15
Chesapeake 4/5/6

15:45

Learning From Unlikely Places: What an FBI Hostage Negotiator can Teach Us (Diane Zajac)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.


Abstract:
What’s the secret to successful hostage negotiations? Create safety. Talk less. Smile. What else? And can the same rules apply to eliciting requirements? What about gathering feedback? How about dealing with conflict on your team?
Too often, product owners spend more time telling their stakeholders what they know instead of hearing what they don’t. Team members tackle touchy topics without really listening to each other. Talking less is not enough. We can’t just be quiet and hope folks fill the silence.
In Never Split the Difference, Chris Voss shares insights gleaned from a career as the FBI’s leading international hostage negotiator. His counterintuitive strategies offer guidance for any of us who want to hear from and understand the people around us better.
Join this interactive session to learn how to use mirrors, labels, and calibrated questions in meetings and group discussions. Discover some of your own anti-patterns, like talking too fast or saying, “I understand.” Whether you are conducting a customer interview or navigating a team retrospective, you’ll be able to practice the principles you learn on a daily basis.
Knowing that we often gain new perspectives by looking in unlikely places, come to this session to learn simple strategies to get to know what the people around you are really thinking.

Learning Outcomes:
  • Discover how we can gain new perspectives by looking in unlikely places.
  • Learn and practice the strategies of mirrors, labels and calibrated questions, along with ways to diffuse emotional situations.
  • Learn to recognize common anti-patterns that impede successful negotiations and interactions.

Attachments:

Speakers
avatar for Diane Zajac

Diane Zajac

Co-founder and Agent of Change, OnBelay


Monday August 5, 2019 15:45 - 17:00
Chesapeake 4/5/6
 
Tuesday, August 6
 

14:00

Helping IT HiPPOs dance to the Product-Focused tune (Salah Elleithy, George Dinwiddie)
Limited Capacity filling up


Abstract:
IT Organizations often build whatever the Highest Paid Person's Opinion (HiPPO) suggests. This often leads to building systems that don't satisfy the needs of others in the organization. Customer-focused techniques from product-focused organizations can be adapted for IT projects. By better meeting organizations needs, such an approach can be more cost effective and better aligned with the true goals.
Too many IT projects are driven by opinion rather than data. Whether it's the CIO calling the tune or a VP on the business side, they often are starting with a suboptimal solution rather than the problem to be solved. In this session, Salah and George will help you explore product-focused techniques to better meet those needs. You, too, can offer your HiPPOs just the right tune to dance their way to business success!

Learning Outcomes:
  • Use Impact Mapping to target identified business needs
  • Identify key roles/users capable of creating the desired impact
  • Discover needs from the point of view of key roles/users
  • Measure the impact of each delivered slice on the identified business needs and act on that information

Attachments:

Speakers
avatar for Salah Elleithy

Salah Elleithy

Agile Coach, SparkAgility
I am a Leadership, Co-Active, Agile Coach and Learning Facilitator on a mission to spark courageous curiosity with a twist of play. I help individuals, teams and leaders learn faster and become better one day at a time. I am also passionate about helping individuals, teams and leaders... Read More →
avatar for George Dinwiddie

George Dinwiddie

Grand Poobah and Jack of All Trades, iDIA Computing, LLC
George Dinwiddie helps organizations develop software more effectively. He brings decades of development experience from electronic hardware and embedded firmware to business information technology. He helps organizations, managers, and teams solve the problems they face by providing... Read More →


Tuesday August 6, 2019 14:00 - 15:15
Chesapeake 1/2/3

15:45

Mapping Value to Benefits Realized with Leading (not bleeding) Indicators (Christine Babowicz, Natalie Warnert)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.


Abstract:
Prioritization of work is hard across all levels of the organization. When we focus on feature value, often the first indicator of value we think of is dollars versus effort expended and ROI. But what about value that is not realized through dollars? What about the benefits that are harder to quantify? What about benefits we can see sooner?
By expanding the definition of what value can truly mean, we can normalize, rationalize, and quantify value in new and different ways that make sense to all of our customers and our leadership. With this workshop and mindset we can assess value across programs and portfolios as well as engage team members and stakeholders through interactive activities. In a way, it’s like relative sizing to drive value that appeals to many different consumers and stakeholders of your product and the associated benefits they seek.
Natalie & Christine first demonstrate traditional value estimation (dollars and lagging indicators) and the resulting feature map/prioritization. Then, we look at other types of value realization through a team or program level activity using customer common sense, leading indicators, and innovation accounting. The activity provides participants with hands-on experience estimating and mapping feature value, sans dollars, on a more level and relative playing field. This gives Product Owners, Product Managers, and teams a better baseline to align enterprise and program roadmaps with their own team or product priorities - and most importantly what the customer actually values - the benefits they (and the company) receive!

Learning Outcomes:
  • Understanding of customer value realization through more than just revenue and lagging indicators
  • Intro to leading indicators, innovation accounting, and normalization of benefits realization
  • Facilitating a successful session with a justifiable program roadmap outcome and an activity to bring home


Speakers
avatar for Christine Babowicz

Christine Babowicz

Manager, Enterprise Lean-Agile Coach, MetLife
Christine Babowicz is an Enterprise Lean-Agile Coach at MetLife based in Cary, NC and founding member of the MetLife Global Lean-Agile Center of Excellence. In her role as an Enterprise Lean-Agile Coach, Christine finds herself in the beginnings of a major, organization-wide transformation... Read More →
avatar for Natalie Warnert

Natalie Warnert

Sr Agile Consultant, Natalie Warnert LLC
Natalie Warnert is the primary founder of the Women in Agile initiative, which enables, empowers, and expands the distribution of new and diverse ideas in the agile and technology communities worldwide. She is a frequent speaker on business and agile topics including product strategy... Read More →


Tuesday August 6, 2019 15:45 - 17:00
Chesapeake 1/2/3
 
Wednesday, August 7
 

10:45

The Power of Design Sprints for Product Teams (Carlos Oliveira)
Limited Capacity filling up


Abstract:
Today, product teams are under pressure to be more creative, innovative and delight customers sooner, but lack the knowledge and skills to know where to start. Agile product teams have frameworks and methods for rapid feedback, but generally lack real data from real users to make good business decisions. As product release cycles run long, team members lose enthusiasm and their focus on the customer.
As a tool, design sprints offer Agile teams an effective and transformative formula for testing ideas with real people, whether you're on a small team at a startup, or inside a large portfolio of projects at an enterprise organization. Within five days, teams move from idea to prototyping to better business decisions, ultimately saving time, effort, and energy over the long-run. Join Carlos Oliveira as he introduces design sprints for product teams, a process for rapid experimentation and learning that helps teams solve big problems and test new ideas in less than five days.
Originally created by three partners at Google Ventures, the process has been proven at hundreds of companies. Carlos has run dozens of design sprints for the Fortune 500 and firmly believes that product teams can benefit and harness the power of design sprints to focus their efforts and deliver more appropriate solutions to market sooner.

Learning Outcomes:
  • Learn how design sprints can solve big challenges and help teams iterate on ideas
  • Understand the guiding principles behind design sprints
  • Learn ways to implement design sprints on Agile product teams
  • Understand how design sprints align teams with common goals and business objectives
  • Understand how design sprints help teams make better decisions with real data

Attachments:

Speakers
avatar for Carlos Oliveira

Carlos Oliveira

CEO, adaptiveX
Talk to me about human-centered design, innovation and business agility.


Wednesday August 7, 2019 10:45 - 12:00
Chesapeake A/B/C

14:00

Understanding Customers using Jobs To Be Done (Kathryn Kuhn)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.


Abstract:
"People don't want a ¼” drill bit. They want to make a ¼” hole" - Clayton Christensen. In his best selling book The Innovator's Dilemma Christensen advocates for a method called Jobs-To-Be-Done to learn how to better understand what goals your end user's are trying to achieve and how your end users relate to those goals emotionally. Come to this fast past and highly interactive workshop to learn how to use this framework to understand your users better BEFORE designing solutions for them.

Learning Outcomes:
  • * A basic understanding of Jobs to Be Done framework and the goals you can achieve using this framework
  • * Practice creating a Scenario Map for a specific problem space applying the principles of Jobs to Be Done
  • * Practice creating an Opportunity Map for a specific problem space applying the principles of Jobs to Be Done
  • * Learn of common applications of Jobs to Be Done and scenarios where it has been helpful in understanding customers
  • * Compare Jobs To Be Done with other common techniques for understanding what customers want to help determine when Jobs To Be Done might be a helpful addition.

Attachments:

Speakers
avatar for Kathryn Kuhn

Kathryn Kuhn

Agile Expert, McKinsey & Co
Kathryn is an Agile Transformation Lead working at the intersection of her core expertise in Agile, Lean and Design Thinking and startling new technologies (e.g., Artificial Intelligence, Machine Learning) to bring a human-centered approach to enable clients to be Value First in their... Read More →


Wednesday August 7, 2019 14:00 - 15:15
Chesapeake A/B/C

15:45

Playing With Personas for Better Products (Luke Hohmann)
Limited Capacity seats available


Abstract:
While Personas have become an accepted part of the user-centric development practices, all too frequently Personas are simply printed on posters, taped to the walls, and easily ignore in the day-to-day and Sprint-to-Sprint development processes that characterize Agile development. That's a shame, because Personas can breathe life into impersonal market segments and help all members of the organization make decisions aligned around a common purpose.
This presentation introduces Role-Playing with Personas as a technique that Agile teams can use to build the empathy and insight needed to build the products and services meet customer needs. We'll start by having teams quickly build Personas for a simple case case study. Next, we'll play a variety of Discovery, Planning and Prioritization games using these Personas to illustrate how Role-Playing with Personas can create empathy and insight. We'll conclude with a discussion of how Personas can improve many Agile artifacts, including Persona Stories and Persona Done!

Learning Outcomes:
  • What a Persona is and how to create one
  • How to integrate Persona role-playing into Agile Development
  • How to leverage Personas in other Artifacts

Attachments:

Speakers
LH

Luke Hohmann

CEO, Conteneo


Wednesday August 7, 2019 15:45 - 17:00
Maryland Ballroom D
 
Thursday, August 8
 

09:00

Design Thinking Workshop: Pass on Perfection (April Jefferson, Paul Boos)
Limited Capacity seats available


Abstract:
When you have struggled to define a minimally viable result then you need a way to not only brainstorm ideas, but also a way to cut the unnecessary waste out. Pass on Perfection is an exercise for discovering and co-creating a solutions or products with what is minimally necessary. It mashes up Yes and… thinking for co-creation, and the essence of The Perfection Game (from the Core Protocols) for negotiation and prioritization in a collaborative round-robin game format.
This workshop will provide the opportunity to try out the exercise and give you the opportunity to co-create something you or another participant desires. We’ll share our perfection results, the learnings people had, and how we've used it to define products, teams, working agreements, Definitions of Done and Ready; including how psychological safety is created in its use.

Learning Outcomes:
  • Contribute without being emotionally held to ideas
  • Co-create solutions that give everyone a voice
  • Co-own removing waste in solutions
  • Build trust with positive collaboration

Attachments:

Speakers
avatar for April Jefferson

April Jefferson

President and Owner, April Jefferson Corp.
April Jefferson is an Agile transformation consultant and organizational change coach. She is passionate about empowering others to foster social change and uses Agile, Lean, UX, design thinking and open space to create awesome solutions and positive organizational cultures. She helps... Read More →
avatar for Paul Boos

Paul Boos

IT Executive Coach, Excella
Paul is an IT Executive Coach with Excella Consulting helping managers and teams improve their game. He focuses on pragmatic ways Agile, Lean, and leadership techniques can be applied to create more effective organizations. Paul has led small teams to large groups as a Federal, commercial... Read More →


Thursday August 8, 2019 09:00 - 10:15
Maryland Ballroom A

10:45

What is Your Product? Making Large-scale Product Development Work (Andrew Repton, Ellen Gottesdiener)

Abstract:
The first step for large enterprises transitioning toward a product-aligned and customer-focused operating model is to get shared agreement on this simple yet challenging question: "What is our product?"
Your answer is one of the most important ones you make. It powers all aspects of product development including product management roles, team organization, and product activities. The implications are vast and deep, especially in large enterprise.
Based on ongoing work inside a large global technology infrastructure organization, Andy and Ellen provide techniques for enabling product development leaders and communities to define their product using an “outside-in”, customer-focused perspective—and do so with a product management mindset.
You will find the techniques we share useful, even for products that are mid-size or even smaller, because they help instill product-thinking and shared understanding.

Learning Outcomes:
  • On completion of the workshop, the learner will be able to
  • • Describe key principles—and their rationale—for defining your product
  • • Identify practical techniques to use in a product definition facilitated workshop
  • • Explain the mindsets and points of view that thwart product thinking, and ways to overcome them.
  • • Implement a collaborative process for helping people reflect, repeal, and reveal what their product is

Attachments:

Speakers
avatar for Andrew Repton

Andrew Repton

JP Morgan
Andy Repton is an Organizational Improvement Coach at JP Morgan Chase where he spends most of his time coaching technology executives to adopt authentic leadership practices and supporting teams on their improvement journeys. Andy has a background in engineering and operating large... Read More →
avatar for Ellen Gottesdiener

Ellen Gottesdiener

Product Coach, EBG Consulting, Inc.
Ellen is a Product Coach and CEO of EBG Consulting focused on helping product and development communities produce valuable outcomes through product agility. Ellen is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery... Read More →


Thursday August 8, 2019 10:45 - 12:00
Chesapeake 1/2/3