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User Experience [clear filter]
Monday, August 5

10:45 EDT

Warts and All: Designing in the Open for Increased Agility (Matt Dobson)

Design often happens in isolation without being shared with teammates or stakeholders until it appears refined and complete. Opening up the design process to observation and collaboration, even its earliest stages, accelerates product speed, agility, and quality. Sharing work early and often reduces surprises and builds trust and understanding. When designers become comfortable with sharing their work while it is in-progress, when it is still rough and unrefined, it can create an environment where design and discovery are ongoing and aligned with a truly agile process.
Working openly helps UX work in the spirit of the agile manifesto by reducing documentation and increasing conversation. Making the design (and research) process visible gives teams the ability to find opportunities to collaborate and self-organize in response.
My talk will outline the many benefits of designing in the open, along with tangible examples of how to begin working more openly on your teams. I will draw from my experience working as a designer at Humana’s Digital Experience Center where the team valued constant pairing and collaboration, facilitated by working in a co-located open office. And I’ll contrast that with my current role at 18F, a remote-first distributed team whose philosophy is ‘default to open.’

Learning Outcomes:
  • The benefits of designing in the open
  • Tangible examples of how to begin working more openly with your teams.
  • Practical tactics for creating a culture of collaboration on co-located and distributed teams.
  • Learning how to maximize the effectiveness of cross-functional teams by eliminating 'hand-offs' and encouraging collaboration and co-ownership.
  • Steps towards developing the confidence to share work openly and how this approach will build a collective confidence in the team.


avatar for Matt Dobson

Matt Dobson

Innovation Specialist, 18F

Monday August 5, 2019 10:45 - 12:00 EDT
National Harbor 10

14:00 EDT

Icebox Zero: Agile UX & The Lean Backlog (Scott Showalter, Justin Beall)

One of the most disregarded principles of the Agile Manifesto is perhaps one of the most important: Simplicity--the art of maximizing the amount of work not done. Frankly, simplicity seems simple enough, but in reality it’s as complicated as the work we are so often asked to deliver on—work that we may ultimately find was not worth doing. This session explores the complexities of this sort of counterintuitive workstream optimization, with low-effort tactical approaches to preventing such waste in software and product development. The session attempts to codify the things teams need to do to truly execute on simplicity, and as a bonus, fulfill what is likely the most important principle of the Agile Manifesto: satisfying the customer. We’ll explore how to apply the concepts of thoughtful lean metrics to improve our ability to deliver value.

Learning Outcomes:
  • Generate value by embracing Lean UX in an Agile environment—practicing the art of maximizing the amount of work not done.
  • Judge the overall systems cost of unhealthy backlogs.
  • Use experiment patterns to invalidate the wrong ideas.
  • Recognize value by measuring thoughtful lean throughput metrics.
  • Instill a true sense of purpose and passion in our team members through customer-centered empathy & team autonomy techniques.
  • When might it still make sense to maintain a minimal icebox.

avatar for Justin Beall

Justin Beall

Free Agent, Self
Software engineer (Python / Node / Java), craftsman, XP advocate, agile technical coach, product (discovery, delivery, management, owner) curious, data miner, believer in growth mindset, multiplier, servant leader, was a VP of Engineering, individual contributor, speaker, and fierce... Read More →

Monday August 5, 2019 14:00 - 15:15 EDT
Maryland Ballroom B

15:45 EDT

Prototyping Machine Learning & Artificial Intelligence using Design Sprints (Chris Butler)

How do you build experiences that effectively combine the power of humans and machines— especially when emerging technologies like Machine Learning and Artificial Intelligence ("ML / AI") are involved? The design sprint methodology provides a great set of tools to understand these problems quickly. Unfortunately due to the complexity of the interactions, the process isn't straightforward. Where do we start?
This talk will introduce the basics of data science, ML / AI (so you know what you are getting into). From there we will consider how these complex and non-deterministic systems will be used in the human and organizational contexts. Exploring and understanding the expectations for humans— as well as for machines in different environments— can lead us to potential solutions.
We will take you through the Design Sprint stages (Map, Sketch, Decide, Prototype, and Test), when considering data science, ML / AI systems. As a bonus, we'll include the often-missed step: Synthesis, and what it means for non-human intelligences.
We will discuss UX topics that include prototyping and research, to understand the assumptions around abstractions, mental models, affordances, interpretability, and trust. The talk will conclude with a discussion on how these tools will change the way we do our work as practitioners— and make us more effective in our roles.

Learning Outcomes:
  • Introduction to data science, ML / AI and why it matters.
  • How to run a Design Sprint for complex systems like data science, ML / AI
  • How to build and measure trust in your ML / AI prototypes.
  • How to better understand the mental models people use when building for machines.
  • How to create the right abstractions to allow for human interpretability.
  • How to use ML / AI to help humans build the right thing, and to learn from our customers.

avatar for Chris Butler

Chris Butler

Chief Product Architect, IPsoft
Chris Butler is IPSoft's Chief Product Architect. Chris has over 19 years of product and business development experience at companies like Microsoft, KAYAK, and Waze. He first got introduced to AI through graph theory and genetic algorithms during his Computer Systems Engineering... Read More →

Monday August 5, 2019 15:45 - 17:00 EDT
Chesapeake 10/11/12
Tuesday, August 6

09:00 EDT

Revenue Generating UX: Building a $5M Business with Robots (Tami Reiss)
Limited Capacity seats available

Will machines replace humans?
Justworks is a young company that provides payroll and benefits to growing businesses. Incumbents like TriNet and ADP generate 100% of their revenue through human salespeople. In this case study, we'll learn how Justworks leveraged technology by creating a self-service enrollment funnel. Payroll and benefits are scary things for most entrepreneurs, so signing up without talking to a person can be a BIG LEAP. It took 3 years, but in that time they built out a sustainable on-screen enrollment and onboarding flow that builds trust and guides prospects through setting up and using the service, now generating millions of dollars in Annual Recurring Revenue.
In this talk we'll look at some of the UX tools that were used: through understanding buyer personas, a bunch of SQL, some A/B tests, multiple screen revamps, coordinated branding efforts, and A LOT of automated emails. This session will learn to discover the metrics that matter, how to identify small changes that have a big impact, and when to advocate for design overhauls.

Learning Outcomes:
  • How to iteratively build a "Self Service" enrollment funnel
  • How to use UX and UI to build trust with buyers
  • How to identify small changes that have a big impact
  • When to advocate for design overhauls
  • How to find the metrics that matter

avatar for Tami Reiss

Tami Reiss

CPO in Residence, ProduxLabs / Insight Ventures
Product Leadership

Tuesday August 6, 2019 09:00 - 10:15 EDT
National Harbor 11
Wednesday, August 7

15:45 EDT

UX Within a Sprint? Designers Part of a Cross-Functional Team? Yes, Design Can be "Done"! (Gary Pedretti)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

User Experience Designers often have challenges aligning with agile teams. Maybe you've heard things like:
  • "Developers aren't really interested in the user, they just want to build."
  • "I'm trying to work side-by-side with the team, but I'm always a cycle ahead of them, so we don't have a lot to talk about in our Daily Scrum."
  • "Why don't developers use my design artifacts and decisions? Why do they never go back and refactor for good design? Why do I feel like I never have any influence?!?!"
In this talk I'll share insights I've had in integrating Scrum and agile with User Experience. We'll learn about why it is incredibly important for all developers to know users intimately, providing motivation for people to work together and figure this out. We will talk about specific patterns for UX design to be both forward looking and iterative/incremental— thereby allowing designers and developers to execute the same work (user stories, PBIs) within a single Sprint— and how there is much to learn from testers, data analysts, and application architects who have gone through similar challenges when integrating with agile teams. This naturally leads to a discussion about leadership, influence, and stewardship— which is exactly what we need from designers to solve the "I told them what to do, but no one listens" anti-pattern.
Prepare to go beyond classical approaches like separate UX teams, staggered Sprints, and Design Sprints or Design Thinking cycles feeding "regular" Sprints!

Learning Outcomes:
  • Understand why developers need to be concerned with users and design, and how this can be a way for designers to start a compelling conversation with them
  • Apply different patterns for truly collaborative work between designers and developers, within the same Sprint, on the same team
  • Create UX design leadership and stewardship opportunities inside agile teams, to help us all build better products and have better relationships with the market


avatar for Gary Pedretti

Gary Pedretti

Founder and Owner, Sodoto Solutions
I am an agile practitioner, Scrum trainer, application architect, and software craftsman. With over sixteen years of experience, I help companies achieve their goals in delivering business value through software. In 2006, I took a class on Scrum with Ken Schwaber. Since then I have... Read More →

Wednesday August 7, 2019 15:45 - 17:00 EDT
National Harbor 6/7
Thursday, August 8

15:45 EDT

Evil by Design (Kit Oliynyk)
Limited Capacity seats available

Being a "maker" comes with an ethos. Making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” We'll view case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll discuss Dark Patterns, and how they can cost millions of dollars—and even human lives. Finally, we'll investigate three areas of transformation where we, as an industry, can do better:
  • Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
  • Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
  • Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.

Learning Outcomes:
  • We are not the Creative Class anymore; we are now the Responsible Class: why ethics are product designers' core responsibility in this day and age.
  • We can’t do this alone: why it is vital to connect with as many people as possible in your company and build a foundation of shared beliefs.
  • Tools and techniques for ethical decision-making at scale: for your design team, your partners, and stakeholders.


avatar for Kit Oliynyk

Kit Oliynyk

Senior Business Design Lead, Ventera
Over the past 15 years, I’ve been a creative director, a speaker, a writer, a product designer, a UX/interaction/something-something designer, a consultant, a dad (twice), and a cautious optimist for this exciting tech-ridden time we all live in. Lately, I care a lot about design... Read More →

Thursday August 8, 2019 15:45 - 17:00 EDT
National Harbor 4/5

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